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First Windows 10 ad uses adorable babies to push Hello, Cortana, and Edge

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In Microsoft’s first Windows 10 ad, there aren’t any clicks or clacks or dancing cheerleaders—or, really, that much Windows.

Microsoft released the first Windows 10 ad via YouTube on Sunday night, featuring a host of cute kids from around the world. The message: The rather vanilla “the future starts now.”

 

 It’s a soft approach to a product that Microsoft seems to expect will change the world, if not transform the company. Windows is shown for about seven seconds, with a quick montage of Hello, the Start menu, the Edge browser, and Cortana. Instead of showing how any of the Windows 10 technologies work, however, Microsoft chose to explain how a new generation will grow up with what Windows 10 embodies: touchscreens, the disappearance of passwords (Windows Hello), a digital assistant who talks to you (Cortana), and more. 

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