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Line aims lightweight chat app at developing countries

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Japanese mobile chat firm Line has launched a stripped-down version of its popular chat app to increase its user base in developing countries, where lower-end smartphones are commonly used and network infrastructure is not as advanced.

Line Lite is a lightweight version of the dominant chat app in Japan, tipping the scales at under 1MB and installing in one-twentieth the time it usually takes.

It has Line’s iconic cartoonish emoticon characters, which are also known as stickers, as well as text chat, but lacks audio and video calls as well as the app’s timeline and other features.

The app is being initially launched in 11 countries including India, Pakistan, Vietnam, the Philippines, Cambodia, Mexico and Egypt. The company plans to add countries as well as app features in the future.

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