Moov Now is a $100 fitness wearable that does what Apple Watch and Fitbit cannot

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With Apple Watch squeezing the high end of the fitness tracking market, and the just-IPOed Fitbit looking more powerful than ever, you’d think now would be a bad time to launch the Moov Now. Another activity-tracking wearable? Doesn’t the world have enough already—especially at that commodity-level $100 price point?

But take a look at the Moov Now feature set. It doesn’t look like anything we’re seeing from the big wearable players. Indeed, what’s inside the Moov platform may be just enough to make the Moov Now relevant in today’s crazy-crowded wearables space.

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